On Target Health was created with the sole purpose of helping people live healthier, more productive lives. We achieve that goal through innovative programs targeting body fat, one of the leading contributors to chronic disease.
Our Mission
On Target Health will re-educate and re-energize every individual we encounter regarding their health. We will empower them for life.
Our Vision
Our vision is to drastically reduce the rate of obesity in the world by providing innovative and proven programs that target body fat loss. We will work diligently at our vision until we have eliminated 100,000 pounds of body fat.
How We Got Here
Methodology is Born
Methodology is developed by Beth Thompson and trials begin in her home.
Target Metabolism Founded
Target Metabolism founded and first retail location opens in Avon, Indiana.
$1m Revenue Achieved
Target Metabolism reaches $1m in revenue with 5 retail locations in Indiana and Kentucky.
Validation of Methodology
Ball State University completes first independent study of the methodology that shows weight loss comes solely from reduction in fatty tissue.
Study Results Presented
Results of independent study presented at the American Society of Nutrition Conference in San Diego.
Second Study Completed
Ball State University completes second independent study of the methodology with over 300 participants. Study confirms original findings.
Results of Study Published
Findings from first Ball State University study is published in Journal of Food and Nutrition Sciences.
Methodology Presented at FASEB
Methodology is presented at the Federation of American Societies for Experimental Biology Conference in San Francisco.
Patent Granted
Business methods patent is granted by the USPTO.
Pivot of Business Model
Recession forces pivot of retail model as consumer spending decreases significantly.
Rebranding Occurs
Target Metabolism is rebranded as On Target Health and shifts focus to corporate partnerships. All retail locations closed.
First Corporate Partner Announced
On Target Health contracts with first corporate partner, Hillenbrand, Inc. and they remain an active partner today with 3 operating locations.
Executive Team Grows
Todd Foushee joins On Target Health as partner and acting CEO.
$1m Revenue Achieved
On Target Health achieves $1m in revenue under new operating model.
$2m Revenue Achieved
On Target Health achieves $2m in annual revenue. Begins development of mobile application and backend operating platform.
New Partnership Announced
On Target Health enters into partnership with the Wellness Council of Indiana to provide discounted services to their member organizations.
Additional Funding Secured
Angel round financing secured to fund expansion of team and continued development of technology tools.
Technology Advancements
Mobile application released to all existing participants and internal coaching platform goes live.
Licensing Model Goes Live
On Target Health introduces new licensing model to the market, allowing organizations with existing health coaches the ability to offer the program at reduced rates.